White Claw vs Truly vs High Noon: Calories and Carbs

By the DrinkLeader team · Published 2026-10-12 · Data updated 2026-10-12 · 7 min read

White Claw, Truly and High Noon all sell a 12 oz seltzer near 100 calories, so the real differences are carbs by flavor, ABV by line, and what the base is made from. The catalog average across 302 hard seltzers is 105 calories and 2.3g of carbs per serving. The tables below compare the three brands from live data, and our hard seltzer guide has the full flavor lists.

The three brands side by side

This table averages up to the 30 top-scoring alcoholic products in the catalog whose names start with the brand, across its lines, so its averages can differ from the full brand page. It combines standard and strong versions, so read it with the strength note below it.

Product counts are capped at 30 per brand in this view, so the averages reflect up to the 30 top-scoring products of each brand. For a cleaner comparison, the next sections look at each brand's standard line on its own.

White Claw

White Claw's website lists its Original seltzers at 100 calories and 2g of sugar per 12 oz can, labels the Original and Surge lines as gluten free, and gives Surge an 8% ABV. The standard-strength products below are the lowest-carb White Claw entries in the catalog, which include the Vodka + Soda and White Claw 70 lines as well as the Original flavors:

The White Claw 70 line is lighter than the standard flavors, and the Vodka + Soda and Iced Tea lines differ from the Original. If you want a specific flavor, find it in the hard seltzer list rather than relying on the brand average.

Truly

Truly sells several lines. The standard 12 oz cans cluster at the same calories as White Claw, with a few more carbs on some flavors, while the Margarita Style, Unruly and Extra lines differ. We were not able to read Truly's own website, so the figures here are the catalog's. The standard lines:

High Noon

High Noon describes its seltzers as spirits-based, with real vodka or tequila, rather than malt-based. The catalog lists High Noon at 12 oz and consistently shows carbs by flavor. Lowest carbs first:

Most High Noon flavors list more carbs than the White Claw and Truly standard flavors above, with a few low-carb exceptions, so flavor choice matters for this brand. Check the lowest and highest columns in the brand table above.

Strength is the real divider

Alcohol supplies the calories, so a stronger seltzer has more of them. The NIAAA lists flavored malt beverages such as hard seltzer at about 7% ABV as a standard drink in 8 to 10 fl oz, which is smaller than a 12 oz can. Here are the strongest seltzers in the catalog:

A 12 oz can at 8% has about 1.6 times the alcohol of a 12 oz can at 5% (8 divided by 5). Compare that with the calories column: stronger lines are not just a bit heavier, they are a different drink. If you are counting standard drinks, our standard drink guide has the formula.

How to choose between them

• Match the line first. Compare standard to standard and strong to strong.
• Then compare the flavor. Carbs differ by flavor within each brand.
• Check the base. White Claw says gluten free; High Noon says real vodka or tequila. For anything medical, check the label.
• Check the can size. Some products come in 16 oz; the serving column shows what was used.
• Use the lists. Our under 2g carbs and under 100 calories lists rank them against every other drink.

Reading brand data carefully

A brand name in the catalog covers more than one product type. White Claw includes the Original flavors, the 70 line, Vodka + Soda and Iced Tea versions and Surge; Truly includes the standard cans, Margarita Style, Unruly and Extra; and High Noon includes vodka, tequila and its Sun Sips line. The tables above sort by carbs and filter by strength so the standard lines are compared with one another. The brand table at the top is limited to each brand's top-scoring products, which skews toward lighter flavors, so treat it as a starting point rather than a full census.

Two other cautions apply. First, flavors are reformulated and renamed over time, so a flavor in the catalog may not match what is on the shelf this month. Second, label rounding hides small differences: a product listed at 2.0g and one at 2.3g are effectively the same drink. Where the brand's site states a figure, such as White Claw's 100 calories and 2g of sugar for the Original line, that figure is what the catalog follows. For any flavor you care about, open its page from the tables to see the source and verification date.

This page is information, not medical advice. The CDC defines moderate drinking as up to two drinks a day for men and one for women when adults choose to drink, and says that drinking less is better for health than drinking more.